Firms Demonstrated How These Technologies Could Be Used To Merchandise Shelves, Or Help Shoppers Envision Themselves In A Certain Dress.

Along with on-demand production, virtual and augmented reality were two major themes at the show. Firms demonstrated how these technologies could be used to merchandise shelves, or help shoppers envision themselves in a certain dress. Gap ( GPS ) showcased the app it's been working on with Google ( GOOGL ), DressingRoom by Gap. The augmented reality app allows customers to select one of five body types, and see how the brand's merchandise would fit on their frame. Though the technology is still in early stages, it will be available at the end of the month for people who have Google's Tango


Brands And Agencies Use Networked Insights Platform Kairos, Which Uses Artificial Intelligence To Gain A More Holistic View Of Peoples Lives, So They Can Develop Campaigns That Are Genuinely Relevant To Consumers And Far More Effective.

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The company will use the funding to expand its deep learning and artificial intelligence capabilities, fuel international expansion, drive new partnerships and acquisitions, and continue scaling marketing and sales operations. Networked Insights has raised $80 million to date, with continued investment in this round from Goldman Sachs, American Family Ventures, 4490 Ventures, Kegonsa Seed Fund and additional private investors. The companys customers include over 200 leading brands and their agencies, i ncluding the worlds largest