Professional Ideas On Astute Strategies In Online Marketing
The company will use the funding to expand its deep learning and artificial intelligence capabilities, fuel international expansion, drive new partnerships and acquisitions, and continue scaling marketing and sales operations. Networked Insights has raised $80 million to date, with continued investment in this round from Goldman Sachs, American Family Ventures, 4490 Ventures, Kegonsa Seed Fund and additional private investors. The companys customers include over 200 leading brands and their agencies, i ncluding the worlds largest media buying agency GroupM . We are pleased to bring on new strategic investors who have strong entrepreneurial backgrounds as founders to help us develop into our next growth phase. As global leaders in CPG, they provide a deep understanding of how to use customer data strategically, said Networked Insights CEO Dan Neely. According to Networked Insights research, only 1% of what customers care about in their online conversations revolves around brands, yet marketers typically spend about 75% of their budgets trying to influence those conversations. Brands and agencies use Networked Insights platform Kairos, which uses artificial intelligence to gain a more holistic view of peoples lives, so they can develop campaigns that are genuinely relevant to consumers and far more effective. 10 years ago, we started a journey by training machines to answer questions that were impossible to answer via any other method. From there the intelligence has evolved into a single system for understanding whats relevant to a persons life - from predicting what movies they like , to who they might vote for , to which spokesperson might resonate with them . This investment will help us take another leap forward with that intelligence, allowing us to bring several powerful new AI products to market this year, says Neely. About Networked Insights Networked Insights is transforming the useful guidance on realistic strategies of seo authority blog way marketers connect with people.
For the original version including any supplementary images or video, visit http://finance.yahoo.com/news/networked-insights-raises-30-million-213600370.html