Along with on-demand production, virtual and augmented reality were two major themes at the show. Firms demonstrated how these technologies could be used to merchandise shelves, or help shoppers envision themselves in a certain dress. Gap ( GPS ) showcased the app it's been working on with Google ( GOOGL ), DressingRoom by Gap. The augmented reality app allows customers to select one of five body types, and see how the brand's merchandise would fit on their frame. Though the technology is still in early stages, it will be available at the end of the month for people who have Google's Tango on their mobile devices. Given recent news about Amazon ( AMZN ) Go, several firms that were showcasing technologies aimed at eliminating checkout were getting attention. In May, an Irish technology firm called Everseen will launch 0Line at Ireland's largest retailer. Like Amazon Go, the technology uses a network of cameras and sensors to track which items customers grab. As shoppers are about to leave the store, they'll receive a receipt on their phone. They'll then click a red or green button indicating whether the locating guidance in establishing important aspects for search engine marketing website order tally is correct.
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